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News & Press Releases

Stay up to date on the latest announcements, press releases, and happenings at Hard Rock.

Hard Rock Hotel & Casino Sacramento at Fire Mountain Steals the Spotlight in Northern California

November 07, 2019

Property Celebrates Grand Opening All Week in True Hard Rock Fashion Concluding with Performance from Rock ‘n Roll Legends Def Leppard SACRAMENTO, Calif. – Oct. 30, 2019 – Hard Rock Hotel & Casino Sacramento at Fire Mountain made its highly-anticipated debut, on Wednesday, October 30 with a legendary Hard Rock Guitar Smash, welcoming guests to…

Hard Rock Hotel Lights Up Los Cabos

November 07, 2019

The Legendary Entertainment Brand Kicks-off Its Arrival in Paradise with a Star-studded Grand Opening Party Featuring Enrique Iglesias and Celebrity Attendees HOLLYWOOD, Fla. – October 28, 2019 – With a presence in 75 countries around the world, Hard Rock International introduced its iconic amenities and unparalleled service to its first new-build all-inclusive property in the coveted…

$1.5 Billion Guitar Hotel Expansion Opens At Seminole Hard Rock Hotel & Casino Hollywood

November 07, 2019

Star-Studded Grand Opening Celebration Highlighted By Celebrity Red Carpet, Signature Guitar Smash, Show-stopping Light Show Premiere and Maroon 5 Concert HOLLYWOOD, Fla. – Oct. 25, 2019 – The iconic Guitar Hotel at Seminole Hard Rock Hotel & Casino has officially opened as part of a $1.5 billion expansion that catapults the integrated resort and casino to…

Hard Rock Launches The Game Plan Challenge

November 05, 2019

Hard Rock with EduNetwork Partners develop education program and contest to teach teens positive video gaming habits HOLLYWOOD, Fla., Nov. 4, 2019 /PRNewswire/ — Hard Rock International, in partnership with education experts EduNetwork Partners, announces The Game Plan Challenge to educate teens on healthy video gaming habits, and to CHALLENGE them to create a fun campaign that…

Hard Rock International Launches Bahamas Strong T-Shirt To Benefit Hurricane Dorian Relief Efforts

October 11, 2019

One Hundred Percent of Proceeds from the Limited-Edition T-Shirt Benefit Hurricane Victims in The Bahamas HOLLYWOOD, Fla., Oct. 10, 2019 /PRNewswire/ — Hard Rock International, a global hospitality and entertainment brand owned and operated by the Seminole Tribe of Florida, today announced its support for those affected by Hurricane Dorian with the launch of its Bahamas Strong T-Shirt. The…